Supplier Management Strategy

Following the Supplier Management Strategy it has established, Hsin Tung Yang incorporates ESG screening criteria into its Supplier Review Mechanism and, with the Dayuan Plant at the center, drives its supply chain to jointly conduct greenhouse gas inventories and energy-saving and carbon reduction actions, strengthening the sustainable resilience of the Hsin Tung Yang brand and its value chain.

Supplier Type

Hsin Tung Yang has a diverse and abundant range of operating sites and channel types, including Hsin Tung Yang stores, national highway service areas, and airport retail.

Product Supplier Management

Suppliers of Hsin Tung Yang brand and store products fall into three main categories — raw material suppliers, contract manufacturers, and store-product suppliers — and are managed in accordance with the Supplier Management Procedures to ensure product quality and compliance with Food Safety and Sanitation Regulations, safeguard the brand’s reputation, and protect consumers’ rights and interests.

Supplier Management Process

Channel Partner Management

HSIN TUNG YANG has established the “Counter and Store Management Regulations,” which clearly define the principles governing personnel management, product management, sales management, and store management at retail counters. Penalties are also stipulated for violations. The audit mechanism covers three major areas and involves responsible units including area and station managers, duty supervisors, the Headquarters Audit Office, the Customer Satisfaction Team, the National Freeway Business Division, and the National Freeway Bureau. Through regular reviews, unscheduled inspections, and mystery shopper surveys, HSIN TUNG YANG ensures the service quality, operational performance, and overall operating quality of its channel partners.​

Channel Partner Management Process

Hsin Tung Yang views the business operators in its national highway service areas, airport commercial facilities, and other sales channels as strategic partners in joint operations. Through a philosophy of shared prosperity, together with ongoing guidance and management throughout all stages of collaboration, the company and its partners strive collectively to enhance corporate image and improve service quality.

2023-2025 National Freeway Service Area Counter Evaluation Results

Annual Counter Conference

2025 Hsin Tung Yang National Highway Service Area Annual Counter Meeting​

Management Cycle Framework for High-Performing Concession Counters

Management Cycle Framework for High-Performing Concession Counters​

Committed to enhancing traveler services and food safety through “Deliciousness, Taste, and Human Warmth.”​

Hsin Tung Yang integrates the core values of "deliciousness, taste, and human touch" into its national freeway channels and works together with concession counter partners to achieve shared growth. These management efforts not only translate into stable operational performance and satisfaction, but also safeguard a reliable food safety environment and high-quality experience for travelers, fulfilling its long-term commitment to growing together with suppliers.

Annual Excellent Concession Counter Recognition Event for Service Areas

To strengthen cooperative relationships with venue partners and ensure service quality, an "Annual Excellent Concession Counter Selection and Recognition Event" is held regularly each year, covering Hsin Tung Yang’s four major service areas and one rest stop. Under the selection mechanism, the management unit forms a review team to conduct a comprehensive evaluation across dimensions such as service etiquette, food safety and hygiene, environmental upkeep, and operational compliance.

Assisted Guidance for Six Food Service Concession Counters at Xiluo Service Area to Obtain the Environmental Protection Administration’s "Green Food Table" Certification

Starting with the Xiluo Service Area, Hsin Tung Yang successfully assisted six concession counters in obtaining the Ministry of Environment’s "Green Food Table" certification. In the future, Hsin Tung Yang plans to expand the green food service model to all of its national highway service areas.