Product Innovation Management
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Product Innovation Management
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Product Innovation Management
Product Innovation Strategy
Overview of the Six Major Product Innovation Strategies
Hsin Tung Yang adopts "LOHAS" as the core of its product innovation strategy and develops product plans based on six major strategies: "Green Environmental Protection," "Market Growth," "Topical Marketing," "Quality and Cost," "Customer Needs," and "Sales Expansion."
Hsin Tung Yang's Six Product Innovation Strategies and Product Introductions
Product Research and Development
Guided by the principle of "legal and regulatory compliance, quality first," Hsin Tung Yang continues to increase its investment in research and development. In 2025, it allocated NT$5.6 million in funding, enabling its professional team to carry out a total of 172 development projects.
2025 Hsin Tung Yang Product R&D Highlights and Performance Statistics
Development Projects Accepted
Clean and Healthy Products
Hsin Tung Yang LOHAS Style—Horizon Vitality Series Foods
To meet consumers' health needs, Hsin Tung Yang has launched 11 products in its "horizon" series that carry Clean Label certification from the Food Industry Research and Development Institute (5 products with 100% no additives; 6 products with dual clean-label certification).
Food Industry Research and Development Institute Clean
Label Certification
Clean Products with Health and Nutrition Labeling
Ultimate Cleanliness and Health Innovation
Pioneering the use of premium Extra Virgin olive oil and 100% additive-free clean soy sauce, while adhering to pure meat ingredients without adding soybean powder or 16 categories of additives.
Ultimate Cleanliness and Safety Assurance
Selects Taiwan pork hind leg meat free of ractopamine to create Taiwan’s only meat jerky product awarded the Double Clean Certification. Strictly excludes 803 food additives to ensure pure quality.
100% Additive-Free and Health Protection
Selects Taiwan-certified qualified pork with zero ractopamine. Obtained the 100% Additive-Free Clean Label Certification and contains no preservatives or nitrites, ensuring food safety.
Awards and Recognition for Friendly Innovative Products
11 Products Have Received Awards as of 2025
Significance to Hsin Tung Yang
Responding to the chewing and protein needs of seniors, we developed fine-textured and functional products, such as traceable meat floss and healthy pork floss, to promote dietary care for the elderly.
Award Certificate
7 Products Have Received Awards as of 2025
*Horizon Double Clean Label Green Peppercorn Beef Jerky Was also awarded the "Special Award–Clean Label Value"
Significance to Hsin Tung Yang
Aligning with international trends, Hsin Tung Yang integrates “sustainability, carbon reduction, innovation, and diversity” into its products, refining the innovative value of Taiwanese food.
Award Certificate
Carbon Footprint Labeling
A total of 3 products obtained labels from 2023 to 2025
Significance to Hsin Tung Yang
Implement product carbon and water footprint inventories and transparently disclose data, continuously expand the scale of green products, and demonstrate the brand’s commitment to promoting green consumption.
Packaging for Premium Pork Floss
Green Revenue
Proportion of Hsin Tung Yang's Green Product Sales to Total Product Revenue
submitted for review and obtained carbon footprint labels in April 2026.)
Hsin Tung Yang Review Procedure for Product Packaging Labeling for Self-Produced Products
For packaged products manufactured by Hsin Tung Yang, product labeling exceeds regulatory requirements and strictly complies with applicable regulations, providing comprehensive product information disclosure. Before being launched to the market, all products follow the "Finished Product Labeling Management Procedure" to ensure compliance with relevant requirements of the Act Governing Food Safety and Sanitation.
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