Message from the Chairman
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Message from the Chairman
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Wherever there are Chinese Communities, There is Hsin Tung Yang
Hsin Tung Yang was founded in 1967 when our founder, Mr. Mai Hsin-fu, together with his brothers, opened the Company's first retail store on Wuchang Street in Taipei. Over nearly six decades of development, Hsin Tung Yang has grown alongside Taiwan. When Taoyuan International Airport (formerly Chiang Kai-shek International Airport) commenced operations in 1979, Hsin Tung Yang became one of its service providers, accompanying travelers on their journeys ever since. In 1992, we further expanded into the operation of national freeway service areas. Through diversified business development, we have gradually established a comprehensive value chain spanning retail, wholesale, manufacturing, trading, and e-commerce. Looking ahead, we remain committed to bringing products that embody the spirit of Taiwan to global markets and realizing our corporate vision: "Wherever there are Chinese communities, there is Hsin Tung Yang."

Leading the Way in Green Manufacturing and Delivering on Our Sustainability Commitment
Every step of Hsin Tung Yang's sustainability journey has been driven by forward-looking decisions and the courage to lead. To ensure the quality of our raw materials and reduce potential food safety risks, we render our own lard in-house. In 2007, Hsin Tung Yang became the first food company in Taiwan to obtain certification for both product traceability and distribution traceability. In 2018, we became the first food manufacturer in Taiwan to receive the Green Factory Label. In 2020, we were honored with the Green Leadership Award at the Asia Responsible Entrepreneurship Awards (AREA). In 2021, we further received both the Silver Award of the National Enterprise Environmental Protection Award and the Silver Award of the Ministry of Economic Affairs Energy Conservation Benchmark Award. As the global landscape continues to evolve—with growing momentum toward net zero, increasing expectations for resilient supply chains, and heightened demands for social resilience—we firmly believe that only by integrating food safety, green manufacturing, and sustainability governance into a unified strategy can we meet consumers' high expectations for food that is safe, healthy, and delicious, while advancing Hsin Tung Yang toward the vision of becoming a sustainable century-old enterprise.
Carrying Forward the Spirit of "Giving Back to Society"
Since the establishment of the Mai’s Hsin Tung Yang Foundation in 1984, Hsin Tung Yang has upheld its commitment to giving back to society for more than four decades, extending the positive impact of our efforts to people, communities, and the environment. Guided by four core pillars—cultural heritage, educational engagement, local connections, and sustainability in action—we preserve Chinese culinary traditions through festive cultural initiatives, promote the value of reducing food waste through food and agricultural education, support and promote Taiwan's local agricultural products, and organize sustainable local journeys. Through the perspective of children from the Hsing Fu Children's Home, we invite our employees and community partners to explore Taiwan—from its oceans to its forests—while promoting environmental stewardship, preserving cultural heritage, and encouraging local engagement. Through these initiatives, we strive to create shared value for society.
Looking ahead, Hsin Tung Yang will continue to uphold its brand values of "Deliciousness, Quality, and Human Warmth." We remain committed to providing safe products, attentive services, and heartfelt contributions to society, while embedding sustainability into everything we do and making it an integral part of our everyday operations and corporate culture.

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