In collaboration with World Peace Society and Andrew Food Bank, we donate high-quality protein-rich food products, including sailfish floss and canned tuna in water, to help meet the nutritional needs of children. 

Focusing on older adults experiencing the "three losses"—loss of family support, physical disability, and dementia—the Company, in collaboration with Eden Social Welfare Foundation and Huashan Social Welfare Foundation, provides easily digestible, nutrient-rich meat floss and ready-to-eat meal pouches to enhance their nutritional intake and improve their quality of life through better nutrition.

Nutrition and Food Care

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Collaborative Partners

• Public welfare organizations across Taiwan
• New Taipei City Department of Social Welfare

Initiatives over the Years

• Lunar New Year Reunion Meal Program: For five consecutive years (2021–2025), we implemented the Lunar New Year Reunion Meal Donation Program, contributing more than NT$320,000 in total to support 48 social welfare organizations and families.
• Long-term support for the New Taipei City Food Sharing Program through donations of high-quality meat products.
• Promoted festive cultural initiatives to preserve traditional cultural heritage.
• Organized food culture education and experiential activities.

Support for Rural Development

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Collaborative Partners

• Taipei Adventist Foundation
• Kaohsiung Joy Baby Community Association
• Xincheng Township, Hualien County  

Initiatives over the Years

• Donated supplies to support free medical outreach services and handicraft programs in rural communities.
• Donated supplies to support after-school companionship programs for children in rural communities.
• Donated the Happy Rural-Urban Shuttle Bus to remote areas in Hualien in 2022. 

Education for Schoolchildren

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Collaborative Partners

• World Vision
• Taiwan Fund for Children and Families
• Taipei Adventist Foundation 

Initiatives over the Years

• Since 2011, we have provided long-term sponsorship for student scholarships, with cumulative contributions exceeding NT$3 million.
• Supporting the sustainable local community initiative through companionship activities at Hsing Fu Children's Home.
• Donated supplies to support the Taiwan Adventist Foundation's Children's Summer Camp. 

Arts and Cultural Education

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Collaborative Partners

• C.F.E.E. Association
• Hsing Fu Children's Home 
   

Initiatives over the Years

• Sponsored the film Second Life, which tells the story of a visually impaired swimmer successfully crossing Sun Moon Lake.
• Since 2019, we have supported the Impression Yongkang Painting Competition held at Yongkang Park in Taipei City through the donation of event supplies.
• Annual Thanksgiving Concert for Hsing Fu Children's Home.
   

Sporting Events

Guanshi Elementary School Baseball Team

"Character education matters more. I still talk to the kids about the lessons of life, hoping they'll remember them when they grow up."  —— Chi Yen-ting, Coach, Guans Elementary School Baseball Team

On the red-clay field at Guans Elementary School, the children's sun-browned faces are full of fighting spirit. Hsin Tung Yang not only provides training funds but cares even more about the "character" that Coach Chi insists on. We have seen that, even after winning the Little League World Series, the players still retain the resilience of "no arrogance in winning, hard work in losing."  

Dong'ao Elementary School Archery Team

And at Dong Ao Elementary School, the children of the archery team learned composure in the focus of drawing the bow, and went on to win a gold medal at an international archery invitational in the United States. This joy of walking alongside children as they turn their lives around is Hsin Tung Yang's most precious asset.

Direct Farmers' Markets

"However you treat the land, the land will repay us in kind."—— Hung Chien-chih, founder of Hook Tea

Hsin Tung Yang's tender care for the land is realized in its long-term relationships with local small-scale farmers. At stores and national highway service areas across Taiwan, we have created "Direct Farmers' Markets" that reduce the layers of middlemen so that farmers' hard work is fairly rewarded. Whether it is "Captain Hook," Hung Chien-chih, who overcame physical limitations to develop toxin-free agricultural products, or Ms. Chuang Hsiu-chin, who has worked with Hsin Tung Yang for more than a decade and carries on the Hakka persimmon-cake craft, both are local strengths that we strive to safeguard. 

To give Taiwanese ingredients a whole new face, we specially invited Fabio Grangeon and Michelin-starred chef Justine Li to go deep into the growing regions to understand the ingredients at their source. Through Chef Li's refined cooking, local produce was transformed into French cuisine that dazzles the palate. Fabio, for his part, deconstructed the layers of Taiwanese ingredients from an international perspective, bringing out a refined quality in produce that had once been plain and unassuming. This is not merely a culinary creation but a professional affirmation by Hsin Tung Yang of Taiwan's small-scale farmers.