Four Core Pillars​

Cultural Heritage​

Preserving Experiences, Passing On Human Warmth​

Educational Support​

Deep Engagement, Shared Learning, Shared Prosperity​

Local Engagement​

Caring for the Land, Committed to Society ​

Sustainability in Action​

Volunteer Action, Rooting Kindness in Communities​

Social Impact Hierarchy Targets​

Distribution of Social Investment Resources in 2025

Hsin Tung Yang and the Mai's Hsin Tung Yang Foundation leverage their respective organizational strengths to maximize social impact through complementary resources. Hsin Tung Yang focuses on community outreach initiatives and supporting local smallholder farmers, while the Mai's Hsin Tung Yang Foundation is dedicated to cultural and educational programs, scholarships, assistance for underprivileged groups, and in-kind donations.  

Mai’s Hsin Tung Yang Foundation

Since its establishment in 1984, the Mai's Hsin Tung Yang Foundation has remained committed to its founding principle of "Giving Back to Society." The Foundation primarily supports underprivileged children and youth under the age of 18. This long-standing commitment to nurturing the next generation has been demonstrated through its enduring partnership with Hsing Fu Children's Home, an organization with deep historical ties to Hsin Tung Yang. At the same time, the Foundation extends Hsin Tung Yang's expertise in the food industry to benefit society by carrying out initiatives centered on four core themes—culture, education, sustainability, and care—transforming its core values into long-term, consistent support for communities.

Cultural Heritage

Social Influence and the Spirit of Sustainability: Building Cultural Resilience and Depth

From its very founding, Hsin Tung Yang regards the preservation and transmission of Chinese culinary culture as its core corporate social responsibility. The Company is committed to transforming traditional festivals, folk craftsmanship, and the profound heritage of Chinese culinary traditions into immersive experiences for modern lifestyles.

Festival Programs

 

The Lantern Festival

Master Lantern Festival Artisan | Passing on Traditional Culture Through Family Tangyuan-Making Experiences 

Event Report

 

The Dragon Boat Festival

"Wrapped with Care" | Preserving Zongzi (sticky rice dumpling) -Making Traditions × Culinary Education

Event Report

 

Mid-Autumn Festival

Reunion Under the Full Moon

 

Cold Food Festival

Spring Flavors: Discovering Local Heritage 

Holiday and Birthday Support 

Wherever There Are Chinese Communities, There Is Human Warmth 

For more than 20 years, Hsin Tung Yang has carried out its Festival Care Program, providing food products and daily necessities during major festive occasions—including Chinese New Year, the Dragon Boat Festival, the Mid-Autumn Festival, and Christmas—to disadvantaged families, social welfare organizations, special education institutions, and long-term care facilities across Taiwan. From 2023 to 2025, the Company's operations across Taiwan donated goods with a total value exceeding NT$6 million.

Safeguarding Offshore Communities and Disaster-Affected Areas, Extending Care Across the Sea

Christmas Giving Initiative 

Disaster Relief Support 

Future Plans 

Year-End Reunion Feast for Children and Youth

Garden of Hope Foundation's Feedback  

To Mai’s Hsin Tung Yang Foundation​

We sincerely thank the Mai's Hsin Tung Yang Foundation for its unwavering support through 15 consecutive years of in-kind donations. Every year, the Foundation accompanies the women and children served by the Garden of Hope Foundation by preparing special gifts for the Dragon Boat Festival, Mid-Autumn Festival, Christmas, and the Lunar New Year. Each thoughtfully prepared gift from Hsin Tung Yang carries the spirit and blessings of the festive season, and social workers deliver this heartfelt care to the families they serve. Every year's donation is carefully selected and thoughtfully curated, with a variety of items that reflect genuine care and consideration. Rather than simply providing supplies, these gifts feel like meaningful presents prepared for cherished friends, allowing recipients to experience a sense of dignity and respect. As one mother served by the Foundation sincerely shared: "It truly makes me happy to feel seen."​

Garden of Hope Foundation​

The Chinese Culinary Culture 

Hsin Tung Yang promotes processed food education through its signature product, pork floss, helping consumers better understand processed foods by emphasizing ingredient traceability, transparent production processes, and cultural interpretation. Through these efforts, the Company seeks to dispel common misconceptions about processed foods while fostering sustainable dietary practices.  

 

 

 

 

Cultural Experience Program 

 

School-Based Food and Agricultural Education

 

Imperial Kitchen Hand-Stirred Pork Floss Tribute Experience