The Agriculture and Food Agency (AFA) hosted the "2023 Outstanding Contribution Awards for Agricultural Marketing," where Director-General Hu Jong-I presented awards honoring 37 enterprises and organizations for their exceptional support in agricultural marketing. Through direct action, these organizations have supported Taiwanese farmers, championed land stewardship, and fulfilled corporate social responsibility to create a win-win outcome for both producers and consumers.

The AFA noted that Taiwan's agricultural sector has faced multifaceted challenges in recent years, including the COVID-19 pandemic, climate change, and global trade uncertainties. Dedicated corporate and organizational support has played a vital role in maintaining the steady development of domestic agriculture and safeguarding the land's natural resources. The AFA commended the 37 award recipients for their proactive efforts across supply-demand coordination, marketing expansion, value-added processing, and bulk corporate procurement—initiatives that have boosted domestic consumption, provided tangible support to local agriculture, and directly benefited farming communities.

Through its extensive retail network and distribution channels, Hsin Tung Yang Co., Ltd. actively promotes the sales of Traceable Agricultural Products (TAP) and certified domestic organic produce. The company also curates diverse themed marketing campaigns and innovates product offerings integrating local agricultural ingredients, establishing multifaceted sales channels for homegrown goods. This proactive involvement broadens market access for domestic farm products while driving the long-term sustainable development of Taiwan's agricultural sector.