Since its founding in 1967, Hsin Tung Yang has built its brand on three core pillars: Deliciousness, Good Taste, and Warm Hospitality, establishing itself as a leader in Taiwan's food and specialty gift industry. Its business footprint spans direct retail stores, highway service areas, department store counters, airport shopping centers, bus transit terminals, and e-commerce platforms. Offering a wide range of trusted products—including pork floss, jerky, canned foods, mooncakes, and pineapple cakes—the brand has earned enduring consumer confidence. In 2024, Hsin Tung Yang participated in the 2nd "Taipei City Middle-Aged and Senior-Friendly Enterprise Certification" organized by the Taipei City Government. Standing out among contenders across diverse sectors such as hospitality, food service, finance, insurance, and manufacturing, Hsin Tung Yang was awarded official "Friendly Enterprise" certification, recognizing its outstanding commitment to mature workers.

While advancing its Environmental, Social, and Governance (ESG) initiatives, Hsin Tung Yang is dedicated to building an age-friendly workplace and expanding employment opportunities for middle-aged and senior workers. On the hardware front, the company continually upgrades its facilities—introducing large-screen computer monitors, semi-automated material handling equipment, visual inspection systems, and ergonomic assistive tools to reduce physical strain. In talent development, Hsin Tung Yang rehires retired employees through structured mentorship programs to ensure the seamless transfer of technical expertise, strengthening cross-generational collaboration and operational efficiency. Beyond flexible scheduling, the company provides contracted on-site medical consultations, periodic health seminars, and annual health checkups to help staff balance work and personal life while safeguarding their physical and mental well-being. To recognize employee dedication, Hsin Tung Yang also offers employee referral incentives and honors long-serving team members with commemorative service medals. These initiatives enhance corporate competitiveness while setting a benchmark for age-friendly practices across Taiwan’s food industry.

Facing Taiwan’s aging demographic and evolving labor market dynamics, Hsin Tung Yang will continue to expand supportive initiatives for middle-aged and senior personnel, promoting inclusive environments and flexible work arrangements. Guided by the principles of "matching talent to suitable roles" and "fair employment," the company ensures all team members can realize their potential in a healthy workplace. Moving forward, Hsin Tung Yang will continue refining its ESG strategies to drive sustainable corporate growth, contributing positive value to Taiwan's food industry and broader social harmony.