Hsin Tung Yang has been awarded the inaugural "Service Gold Award Certification" by the Taiwan Chain and Franchise Association (TCFA). Evaluated across five core dimensions—Hospitality, Operational Excellence, Store Environment & Merchandising, Sales Capability, and Team Service Dynamics—this honor highlights Hsin Tung Yang's comprehensive performance and dedication to service excellence. Since its founding in 1967, Hsin Tung Yang has consistently adhered to its core business philosophy of "Integrity, Creativity, Agility, and Sustainability," dedicated to delivering the finest product and service experiences to consumers.

Integrity as the Foundation: An Enduring Commitment

Hsin Tung Yang recognizes that integrity is the cornerstone of long-term enterprise growth. Since its inception, the company has remained steadfast in its commitments to consumers, shareholders, employees, business partners, and society. This enduring focus has earned Hsin Tung Yang widespread trust, establishing the brand as an industry benchmark.

Innovation-Driven: Maintaining Market Leadership

Guided by innovative thinking, Hsin Tung Yang continuously delivers high-value products and services. By leveraging technology and data insights to accelerate product and service innovation, the company maintains its leadership position in the market. This commitment to innovation served as a key recognition factor in earning the Service Gold Award Certification.

Agility and Proactive Strategy: Adapting to Market Dynamics

Amid rapid global transformations, Hsin Tung Yang proactively addresses shifts in business models, consumer behaviors, and workplace environments. Through forward-looking strategies, the company maintains flexible and active market competitiveness, swiftly adapting to trends to meet diverse customer needs.

Sustainable Development: Giving Back to Society

Hsin Tung Yang actively advances green factory operations and the circular economy, offering consumers environmentally friendly product options. In addition, the company participates extensively in social welfare initiatives, taking concrete steps to support environmental and social sustainability while demonstrating corporate accountability.

Continuous Quality Elevation: Aligning with Global Standards

Hsin Tung Yang remains dedicated to elevating chain store service quality, aligning with international standards to raise the overall benchmark of Taiwan’s service sector. Receiving the Service Gold Award Certification serves as both an affirmation of past dedication and an inspiration for future growth.

Moving forward, Hsin Tung Yang will continue to uphold its core values of Integrity, Creativity, Agility, and Sustainability, delivering superior service to consumers while advancing its corporate social responsibility commitments.